Digital marketing in plain language
What we learn building websites for businesses in the valley. No jargon, no figure without a source. A new note every Wednesday, on the blog and by email.
GEO
How do I get ChatGPT to recommend my restaurant?
For an AI assistant to recommend you, you need three things: a site readable without JavaScript, concrete published facts, and consistency between your site and your Google profile.Local SEOWhat to put on your Google profile if you run a mountain business
A mountain business profile needs seasonal hours, recent photos, concrete attributes and replies to every review. It is free, and almost nobody has it complete.PricingWhat a website for a small business really costs
A small-business website runs from €1,200 for one page to €3,900 for a multilingual system. The expensive part is usually not the site: it is what you pay every month, forever.Lab Notes, every Wednesday
One short, useful note a week for businesses in the valley. The same as the blog, in your inbox and in English.