Finding out whether AI names you takes no paid tool. It takes asking the same questions your customers ask, and writing down the answers.
To find out whether AI names your business, ask ChatGPT, Google and Perplexity the same five questions a customer who doesn't know you would ask, and write down whether you appear, in what position, and who they name instead.
Why check now?
Because more and more searches end in an answer rather than a list of websites. Pew Research Center tracked the browsing of 900 US adults during March 2025: when Google showed an AI summary, people clicked a regular link in 8% of visits. Without a summary, in 15%. If the summary names you, you're in the answer. That's why it's worth knowing whether it does.
Which questions should I ask?
The ones a real customer would ask, with the town or the valley in the sentence:
- "Where to eat well in Vielha?" or the equivalent for your trade.
- "Best ski school in Val d'Aran for kids".
- "Hotel near Baqueira with parking".
- One with your name: "What's [your business] like?".
- One in Spanish, because many of your customers search in Spanish.
How do I keep track?
Ask each question in ChatGPT, Google and Perplexity, logged out or in a private window. Note four things in a sheet: whether it names you, in what place, whether it links your website, and who it names instead of you. Repeat the same questions once a month. You're looking for the trend, not a snapshot of one day: the answers change on their own.
What if I do show up?
Good, but read what it says. Check that the hours, address and prices it gives are today's. An assistant that names you with your summer hours sends customers to a locked door. When something's wrong, it nearly always comes from an outdated profile or website, and that's where you fix it.
What if I don't show up?
That's the usual starting point, and it can be fixed. Assistants name what they can read and check: a website with your hours and prices written as text, the same address everywhere, and recent reviews. We explain it in what GEO is, and it's the basis of a website that sells.
If you only have 10 minutes: ask the first question in ChatGPT and in Google. You'll know more than you did yesterday.
Source: Clicks with and without an AI summary (8% and 15% of visits), sample of 900 US adults, browsing in March 2025: Pew Research Center, "Google users are less likely to click on links when an AI summary appears in the results", 22 July 2025.